Accept the
Bio-Planet food-challenge with your start-up

Make the world a better place
with your product in our stores.

THE food-challenge

If your start-up developed an innovative vegetable-based product that will make even the biggest meat lover's mouth water or if you create new products based on food material other people throw away, then this is your chance!

Smart Retail and Bio-Planet (Colruyt Group's organic products supermarket) launch a contest to put your start-up and product in the market: exclusively for start-ups that make a difference in the protein shift or the circular food chain.  

The protein shift: you help us all consume more varied and local (Belgian) protein sources.
The circular food chain: you help to ensure that raw materials and products are used optimally.


  • Focuses on the protein shift or the circular food chain
  • Preferably works organically (or is prepared to obtain the European bio certificate)
  • Produces an ingredient or a finished product
  • Already has at least one first prototype ready of the product or ingredient
  • Is Belgian (however, truly good ideas can come from a little farther away too)


  • 12 months shelf space in the 31 Bio-Planet stores and webshop
  • Extra marketing support
  • Feedback about the product's market fit
  • Possibly access to our expertise, mentorship and investment


The jury will judge your start-up by four criteria: your product or the service, your strategy to conquer the market, the business model of your start-up and the team behind your start-up.

Key dates:
24 September 2021
: Deadline for enrolments
24 September - 15 October 2021: Selection of the five finalists. Each start-up is invited separately to present its pitch (online).
28 October 2021: The five finalists will pitch at the Bio-Planet event "The next decade of conscious consumption", after which we will reveal the winner.