Where ideas

& entrepreneurs



future retail

With Smart Retail Ventures, Colruyt Group responds to evolutions in the ever-changing retail landscape, by giving ideas inside and outside the Group the opportunity to grow and develop into a sustainable business.

Our focus markets

As the corporate venturing builder, Smart Retail Ventures equally focuses on the same markets as Colruyt Group: Food, Health, Energy, Media & Community, Non-Food and Real Estate.

We are a venture builder

We have the expertise and resources to develop ideas. Our ventures can rely on internal and external expertise, a large network, coaching, support and funding.


  • A wide array of domain experts to challenge your pitch
  • A liaison to guide you through collaboration opportunities


  • A first investment and drip feed based follow-up investments
  • Our support in order to secure the next roundfunding

Personal coaching

  • A Venture Coach, a sparring partner and trusted contact
  • One-on-one follow-up


  • A community of entrepreneurs and a corporate with a huge relevant network
  • A diverse network of experienced internal and external mentors

Operations support

  • We provide all non-core services to support your growth
  • Free working space, legal and finance services, IT and HR support…


  • Innovating through co-creation​
  • Proven track record and specialized in EU sponsored innovation projects

Sounds interesting?

Let's get in touch and get to know each other.


From ideation to growth

GeneratE ideas for new ventures

Come up with new ideas from open innovation, employee involvement and external partnerships.

ValidatE the idea

Prove the business potential of the idea with user testing, value proposition, ...

Develop the idea

Allow the idea and entrepreneurs to our program, and iteratively develop the idea.

Give the idea the tools to grow

Preparing and supporting the venture for launching and scaling.

Our Values

Smart Retail Ventures shares the same values as those of Colruyt Group but has on top developed its own identity.


We want to get things done and are committed to the support we want to offer all our ventures.


We are open to new trends, ideas and people, and transparent with our entrepreneurs and partners.


We are effective and result-driven. Being effective is about doing the right things and doing the things right.


We are efficient, because we want to accomplish something with the least amount of wasted time, money, and effort.

Corporate Development within Colruyt GrouP

As the corporate venturing activity, Smart Retail Ventures responds to evolutions in the ever-changing retail landscape. We give ideas inside and outside Colruyt Group the opportunity to grow and develop, by offering ventures fundraising, commercial and legal support.